About Us

Our Mission

To seamless connect life sciences and medical professionals.

Our Story

RxTro was founded in 2012 in Australia. It gained rapid uptake and now supports over 12,000 family physicians and 90% of healthcare representatives. Based on this success, RxTro is expanding its services to Canada.

The COVID-19 pandemic has forced all healthcare practitioners (HCPs) and the life sciences industry to rethink how they interact. HCPs agree that the role of the sales representative and medical science liaisons in particular, remain invaluable. However, COVID-19 has resulted in HCPs having less time and increased their need for real-time, relevant information. The traditional model of engagement needs to evolve to meet this need. The new model should facilitate more streamlined processes to connect HCPs with life sciences companies and deliver the information HCPs want when they want it.

RxTro has pioneered such a model in Australia. The value of the RxTro approach has been proven with over 12,000 HCPs and 90% of pharmaceutical companies using the RxTro platform. MATRX Healthcare has now partnered with RxTro to bring their innovative platform to Canada.